HOW-TOS
A professional-quality haircare routine starts with the way you shampoo it. Proper washing helps cleanse and refresh your strands. As a result, hair can help improve the look and feel of hair, leaving it looking shiny and easy to manage. But shampooing involves more than simply wetting the hair and lathering up. Here is how the pros approach it:
Always begin by detangling the hair before even getting it wet.
Selecting the right shampoo for your specific hair needs is key. For color treated hair, Schwarzkopf® KERATÎME™ Color Protect Shampoo is an excellent option. Powered by their unique Multiplex Bonding Technology™, it strengthens and builds bonds inside your hair, while also sealing and protecting the outside of your hair*. Specifically formulated to protect and maintain your color while strengthening your hair**. For dry, damaged hair, Schwarzkopf KERATÎME Deep Repair Shampoo can be used daily. Their unique formula with Multiplex Bonding Technology strengthens your hair from the inside out* and gives you that silky-soft feeling hair you love.
Apply a quarter-size amount of shampoo to your hair and use your fingertips to massage at your scalp to form a lather. Work the product through your scalp and hair to lift away dirt, oil and product build up. Rinse thoroughly with lukewarm water. For best results, repeat the shampooing process a second time. A final cool rinse seals the hair’s cuticle.
Professionals suggest best practice by shampooing hair at least twice a week -or more often as the hair needs it.
*when used as a system, against combing breakage vs untreated
**against combing breakage on damaged hair vs. untreated