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Create a new look every day

#createyourstyle: In its new campaign, Schwarzkopf celebrates personality and motivates you to be the best version of yourself! Your style can help accentuate your personality and express your feelings, as model Eli demonstrates. A change in mood is simply followed by a change in style! We feature inspiring personalities who will encourage you to reinvent yourself and discover which hairstyle suits your personality.

The best way to express your mood is through your personal style. "My personality changes every day, and so does my hair," model Eli explains in the video below. She's probably not alone: if you're in a good mood, dress confidently, choose bright colors and a mix of fresh patterns. On a bad day, you tend to cheer up and tone down colors, perfect for retreating. Hair color and hairstyle can also help express your personality and create different looks every day.

Eli Cruz's personality is reflected in her hairstyles. In this video, she explains why:

These personalities inspire us to reinvent our style:

Her outfits match perfectly because, objectively speaking, they're a total fake match: Blogger Leandra Medine is the queen of clashing colors, fabrics, and patterns. This New Yorker doesn't care what others think of her looks, and that's what makes her blog so successful (link: # ).

Another New Yorker who loves fashionable experiments? The flamboyant Iris Apfel, who never leaves home without her oversized glasses and extravagant accessories. At almost 100 years old, this elegant fashionista still wears her hair in a cool short cut, which happens to be very fashionable.

Influencer and #SCHWARZKOPFcreator Riccardo Simonetti also inspires us to dress however we want. One day it's a pink two-piece suit, the next a glittery bomber jacket or extravagant red boots. His confident, open smile is always part of his outfit, as are his long, shiny, usually wavy locks. You can see his sense of humor and extravagant taste in every one of his looks.

(link: # )

Express yourself

Hair styles and colors are the easiest way to express who you are, who you want to be, or how you feel. We've selected the hairstyles best suited to certain personalities. Now it's up to you to discover: who are you?

  • The trendsetter: This is the first person to know about new trends. The trendsetter loves everything that's fashionable. Their eye for style is hard to ignore. Right now, they have curtain bangs, half buns, or geometric hair clips. Their hair color? Maybe they're colored with a color fusion. Or maybe their hair is currently pink?
  • The Extravagant: Standard? Not here! The Extravagant loves to play and has already gone from a long haircut to a radical buzzcut. Maybe she's sporting rainbow hair or bright pink highlights. Her motto: Normal is boring!
  • The classic: wild hair? No, thank you! This person loves modern and elegant looks, and their look is timeless, perhaps with a French twist. The perfect cut: a French bob or a long bob. Or maybe they wear their long hair in a ponytail.
  • The Adventurer: This person is known for always changing their hairstyle. Sometimes it's a redhead, then a brunette, then suddenly blonde. Her natural color? Who knows! Two trendy colors she might not have tried: Pretty Pink and Pale Blue.

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