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Our Story

Over 125 years ago, a small Berlin drugstore laid the foundation for the brand Schwarzkopf, now a global leader in hair. Since 1898, when chemist and pharmacist Hans Schwarzkopf opened his "color, drug, and perfume shop" in Berlin-Charlottenburg, the brand has been driven by a passion for innovation, precision, and stunning results.

Expertise for
over 125 years

The Beginning

Chemist Hans Schwarzkopf lays the cornerstone for one of the most important hair cosmetics companies in the world with his drugstore "Farben-, Drogenund Parfümeriehandlung" in Berlin.

1st Hair Washing Powder

His first development, water soluble powder shampoo gains quick popularity.

1st Hair Research Institute

From 1927, dedicated research at Schwarzkopf Institute of Hair Hygiene

1st Home Hair Color Product

Onaltherma is introduced: Schwarzkopf revolutionizes the German market and allows women to achieve a permanent wave without needing to heat hair to 100 degrees.

Further, Schwarzkopf launches the first home hair color - Poly Color.

Launch of Igora Royal

Igora Royal, Schwarzkopf Professional’s top coloration, is launched to the market. It grows to become one of the world’s most important brands in the hairdresser industry.

The Opening of the first Schwarzkopf Academy

Opening of the Schwarzkopf Academy, an international seminar and training center, in Hamburg.

1st Ammonia-Free Permanent Color

Launch of Color Ultime

Launch of Schwarzkopf Color Ultimate: a foam colorant with the so-called “2-chamber-system” (color component and ‘developer’ component have no longer to be mixed) enriches the Schwarzkopf product line. 

Launch of Schwarzkopf Keratin Color

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FOR EVERY YOU

Your hair is more than just hair—it's a canvas for your identity, reflecting who you choose to be. It tells your story. We're here to help you embrace its power and express your true self.

INSIDER TIPS

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Schwarzkopf offers

  • At-Home Collection

  • Professional Collection