#createyourstyle: In its new campaign, Schwarzkopf celebrates personality and inspires you to be the best version of yourself, just like our model Anine! Perfection? True beauty is valued differently today: a simple, contagious smile, intense eyes, or healthy hair cut in a unique style. True beauty looks as good as happiness. You can't buy happiness, but you can learn to cultivate and expand it.
Norwegians have it. So do Thais... and of course, our role model, Anine: happiness. Ask them what makes them happy, and they don't mention cars, houses, yachts, or high-end fashion. Values like friendship, freedom, and generosity are the reasons for their true joy. Nothing has to be perfect, but absolutely everything has to be authentic. A stylish Norwegian with a bowl cut, an Icelandic beauty with a sleek ponytail, a Thai babe wearing her shiny black hair in a bun decorated with a flower, or Anine, the natural blonde who turns her hair bright red. They are all beautiful in their own way, because they fully express their own style: they embrace life and enjoy the moment.
You don't have to move to Iceland to find happiness. After all, Canada, New Zealand, and Australia are also among the top 10 happiest countries on the planet. The United States ranks 14th, Ireland 15th, and the United Kingdom 19th in the World Happiness Report. No matter where your country is located, you can always improve your own personal ranking. Happiness can be learned, earned, and created for free. Who needs a facelift when deep, healthy sleep makes you happier? You look healthier and younger. Why pay for oxygen treatments when a little outdoor exercise instantly lifts your mood? Smiles and positive thoughts will do more for you than a dose of Botox. Spend a little time with friends and family, and you'll be on your way to a happy and healthy life.
Remove good and bad from your vocabulary. Do what feels right for you. Once you're in tune with your own needs and desires, you may be able to reinvent yourself. A bold new hairstyle or color is the perfect way to express a new sense of self. Try something you'd never dare, like bangs, '80s waves, or a super-quick buzz cut. Be brave! Or play it safe if that's what feels right for you with a romantic braid or updo, which are changes that don't seem too radical. You can also experiment with color: a cool blonde, pastel highlights, or an ombré.
The possibilities are endless. Because beauty is fun and doesn't have to be perfect.