KERATÎME™
- Strengthen color-treated hair with shampoo that protects your color with every wash
- Powered by Multiplex Bonding Technology™, it builds hair bonds, protects color vibrancy, and helps prevent color fading
- Gentle sulfate-free*** cleansing color safe shampoo maintains color vibrancy for 12 weeks** while delivering a silky-soft hair feeling
- Shampoo for color treated hair specifically formulated to protect and maintain your color while strengthening your hair*
- Leaves hair 4x stronger and healthy-looking after 1 use*, because beautiful, healthy-looking hair starts within
- With every wash, this salon-inspired formula gives your colored hair the care it deserves - for lasting, radiant color
*when used as a system, against combing breakage vs untreated
**through 40 washes
***SLS/SLES Sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
Apply to wet hair. Lather. Rinse. Use our conditioner for best results.