Our brands

  • got2b logo
    göt2b
    ...

    For whöever you want 2b. Show off your style and personality with göt2b color and styling.

    ...
  • Simply Color logo
    Simply Color
    ...

    Enjoy vibrant color in a caring formula. This nourishing formula provides up to 100% gray coverage with vibrant, even color from root to tip. No ammonia, silicone, or alcohol. It is dermatologist tested to be gentle on the scalp for visibly healthy hair.

    ...
  • Color Ultime logo
    color ULTÎME®
    ...

    Provides vivid color intensity and defies fading for lasting vibrancy up to 10 weeks.

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  • Keratin Color
    Keratin Color
    ...

    Salon inspired anti-breakage technology K●BOND-PLEX™ repairs inner hair structure and coats the hair surface after the coloration process for strong and healthy-looking hair.

    ...
  • Color Boost logo
    Color Boost
    ...

    Boost your hair color vibrancy. Add 1-5 color drops to your favorite conditioner to increase color intensity. No ammonia, no peroxide, no alcohol, just color. Ideal for all hair types.

    ...
  • Glossify logo
    Glossify
    ...

    Enhance and illuminate your natural color. This professional-quality Color Gloss adds shine and lasts up to 30 washes* (when using a non-conditioning shampoo).

    ...
  • Color Boost logo

    Color Boost

    Boost your hair color vibrancy. Add 1-5 color drops to your favorite conditioner to increase color intensity. No ammonia, no peroxide, no alcohol, just color. Ideal for all hair types.
  • Color Ultime logo

    color ULTÎME®

    Provides vivid color intensity and defies fading for lasting vibrancy up to 10 weeks.
  • Glossify logo

    Glossify

    Enhance and illuminate your natural color. This professional-quality Color Gloss adds shine and lasts up to 30 washes* (when using a non-conditioning shampoo).
  • got2b logo

    göt2b

    For whöever you want 2b. Show off your style and personality with göt2b color and styling.
  • got2b logo

    göt2b® Color

    For whöever you want 2b. Show off your style and personality with göt2b.
  • got2b logo

    göt2b Styling

    For whöever you want 2b. Show off your style and personality with göt2b.
  • Keratin Color

    Keratin Color

    Salon inspired anti-breakage technology K●BOND-PLEX™ repairs inner hair structure and coats the hair surface after the coloration process for strong and healthy-looking hair.
  • Simply Color logo

    Simply Color

    Enjoy vibrant color in a caring formula. This nourishing formula provides up to 100% gray coverage with vibrant, even color from root to tip. No ammonia, silicone, or alcohol. It is dermatologist tested to be gentle on the scalp for visibly healthy hair.