Schwarzkopf: Over 120 Years Of Innovation
More than 120 years ago, the German chemist and pharmacist Hans Schwarzkopf laid the foundations for a brand that has been at the forefront of innovation ever since. Combining quality ingredients and the latest haircare technology, reliability, expertise and craftsmanship are the cornerstones of everything the brand does and stands for. From developing the first liquid shampoo to becoming a globally recognised salon colour, today Schwarzkopf’s portfolio includes brands such as LIVE, Oleo Intense and got2b. Instilling confidence in both professionals and consumers worldwide, they allow everyone to express themselves in their own unique way. Creative, compassionate, exciting and empowered. That’s the Schwarzkopf way.
The Schwarzkopf Story
A brand of firsts, Schwarzkopf’s rich history is defined by innovations. The first dry shampoo, the first liquid shampoo, the first hairspray, the first cold perm, the first home colour product. Over 120 years later and the brand is still striving to improve the consumers’ haircare experience with every new product they create. Leading where others follow and encouraging people to showcase the best version of themselves, they proudly provide the tools needed for everyone to embrace and celebrate their individuality.
Where it all began...
Schwarzkopf’s Incredible Timeline
The year it all began - Hans Schwarzkopf, chemist and pharmacist opens a ‘dye, drug, and perfume store’ in Passauer Strasse in Berlin-Charlottenburg. An enigmatic new brand was born.
Hans Schwarzkopf unveils a revolutionary shampoo in powder form that needs to be dissolved in water to use. The crowds go wild and in no time at all it becomes more popular than the hair washing soaps available at the time.
The Schwarzkopf company achieves another feat with the introduction of the first liquid hair shampoo on the European market.
Wanting to stay ahead of the game, the next world first is a soap-free/alkali-free shampoo. “Onalkali” it quickly becomes considered the mother of all modern shampoos.
This is the year that the Palette Color Shampoo was invented. With some hair colours from the series still available, it’s proof how forward-thinking the brand was.
Following its passion for experimenting and expertise, the ‘Schwarzkopf Method’ is introduced. Focusing on the perm it consists of consulting, technology and training.
With the world alerted to greenhouse gases, Schwarzkopf is the first cosmetics manufacturer to react and ‘Taft’ hairspray becomes completely CFC*-free cementing the brand’s commitment to the environment.
*Chlorofluorocarbons are gases that can cause damage to the ozone layer.
Super stylist Armin Morbach creates the new ‘Schwarzkopf Looks’. Showcasing what the brand is famous for, high fashion looks are transformed into wearable styles. Photographed by international photographers like Patrick Demarchelier, the collection showcases hair that is both glamorous and modern.
Embracing digital technology, Schwarzkopf creates an app - Choicify - that allows consumers to ‘try before they buy’. A mobile colour consultation, users upload a photo to see which Schwarzkopf shade suits them best. A gateway to experimentation, it instils yet more confidence in the customer.
This is also the year that Henkel Beauty Care launches Simply Color in America. With 0% ammonia, silicone, and alcohol, it cares for your hair as well as colours it.
Evolution has been constant as the Schwarzkopf brand has grown over the last century. From being the first company to invent powder shampoo, liquid shampoo, hairspray, Schwarzkopf continues to keep on innovating and elevating its hair care products and formulas. In the future, we will continue our promise to inspire, grow, and celebrate the uniqueness of each individual.