Celebrity hairstyle with tied up blonde hair
Hair Styling | Hairstyle Trends for Women

Beauty Revival: The 90’s Are Back

When it comes to fashion and beauty trends, what goes around usually comes back around. It’s no surprise, then, that 90s haircuts are finally seeing a revival. Nostalgia for the decade has peaked, with the current crop of top models and celebrities showing off all kinds of 90s inspired beauty trends. From brown matte lips to scrunchies, the 90s are back and they have never looked better. Take a look at our how-to guide for some of the season’s hottest 1990s hairstyles.

90s hair & fashion throwback

Ultimate 90s hairstyles

90s hairstyles have never been more popular

It was inevitable that 90s hair and fashion would be making a comeback. It was an era of babydoll dresses, denim overalls, neon windbreakers, plaid shirts and wild hairstyles: what’s not to love? In celebration of the fact that our favorite decade is back in style, we’re taking a look at the hottest 90s hairstyles and who wore them best. So, put on some brown lipstick and grab your Doc Martens because it’s time to relive our past. With this trend guide and step-by-step how-tos, you can channel your inner 90s girl.

Super high pony and scrunchie

The sky-high ponytail became THE 90s hairstyle as it was seen on the head of every popstar and actress out there. It’s a relatively simple look to emulate, just follow these steps:


  • Start with fully dry hair and gather it up towards the crown of your head. Don’t be afraid to pull it higher than you would normally: this is the trick to the full nineties hair look!
  • Holding the ponytail in place with one hand, brush out any bumps with the other hand to ensure a smooth and sleek finish. Secure it tightly with an elastic so that it is visible from the front.
  • For that real 1990s hair look, grab a big scrunchie – the brighter the better – and tie this over the elastic.
  • For added volume and texture, gently tease the ponytail with a comb.
  • Spray an unused toothbrush with göt2b Glam Force hairspray and brush down any flyaways. This tames your hair without making it completely flat.

Wispy baby bangs

90s hairstyles for you

Cute, wild and crazy 90s hair looks

A look back into the beauty archives shows that the baby bangs was a huge 90s hairstyle craze. The super short, wispy fringe adorned the foreheads of every major “It girl”; from Baby Spice to Britney Spears and Buffy the Vampire Slayer. To get this 90s haircut just right we recommend a trip to the salon. Your stylist will be able to determine the most flattering version for your face shape. Once your bangs are cut, remember they will require some maintenance.


If you prefer a sleek bang look, lock in the texture with a flat iron. For a softer effect, blow them out with a small, round brush and direct the ends inwards. Baby bangs lay against your forehead where they easily pick up oils from the skin, so if they start to look a little slick give them a quick blast of dry shampoo from the roots. Quickly tousle to evenly distribute the product and comb your 90s hair look back into place.

Crimped hair

Cool 90s hair

Crimped 90s hair looks fresh and trendy

Of all the 1990s hairstyles we’re seeing making a comeback this season, the most iconic is crimped hair. Done right, this old school trend is definitely deserving of a second chance. The key is to avoid crimping your entire head of hair completely from roots to ends, and instead use crimps to add casual texture randomly through the lengths.


Start by applying some göt2b Volumaniac bodifying mousse to wet hair. Brush and blast dry, creating a texture and grip that will hold the crimp. Divide your hair into sections and, starting at the bottom, begin crimping from the roots. You’ll know you’ve applied enough heat when the hair is too hot to touch. Re-crimp over the last kink to join the sections. To complete your 90s hairstyle, leave the ends untouched and finger comb the crimped strands.