You’ve got to Bleach It! Get a cool platinum look with göt2b Bleach It! göt2b Bleach It allows you to lighten your hair up to 8 levels depending on things like your starting hair color, hair texture and/or hair condition. This product uses a gel formula which allows for an easy and even application onto your hair. This product includes our Kick Brass Purple Mask, an anti-brass purple mask which will give you a cool striking platinum result for head-turning looks! Go on - Show off your cool blonde style! Be whoever you want 2b and go platinum with göt2b Bleach It! We recommend this shade for hair colors ranging from light blond to medium brown. Be whoever you want 2b with göt2b Bleach It!