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göt2b® | Bleach It

göt2b Bleach It

  • Lightenens up to 8 levels
  • Gel formula for easy application
  • Integration of Plex technology for better care and less hair damage
  • Includes an Anti-brass purple mask
  • Icy cool platinum for head-turning looks


Please be sure to read and follow all safety statements and instruction leaflet before use.


You’ve got to Bleach It!  Get a cool platinum look with göt2b Bleach It! göt2b Bleach It allows you to lighten your hair up to 8 levels depending on things like your starting hair color, hair texture and/or hair condition. This product uses a gel formula which allows for an easy and even application onto your hair. This product includes our Kick Brass Purple Mask, an anti-brass purple mask which will give you a cool striking platinum result for head-turning looks! Go on - Show off your cool blonde style! 

Be whoever you want 2b and go platinum with göt2b Bleach It! 

We recommend this shade for hair colors ranging from light blond to medium brown.

Be whoever you want 2b with göt2b Bleach It!


How To Use


Color cream/Crème colorante : Aqua (Water, Eau)  · Octyldodecanol · Ammonium Hydroxide · Xanthan Gum · Sodium Gluceptate · Bis-Cetearyl Amodimethicone · Cellulose Gum · Sodium Laureth Sulfate · Ammonium Sulfate · Parfum (Fragrance) · Etidronic Acid · Linalool · Citronellol · Benzyl Alcohol · CI 77007 (Ultramarines)Developer lotion/Lotion oxydante : Aqua (Water, Eau) · Hydrogen Peroxide · Isopropyl Myristate · Cetearyl Alcohol · PEG-40 Castor Oil · Ceteareth-20 · Sodium Cetearyl Sulfate · Etidronic Acid · Potassium Hydroxide · 2,6-Dicarboxypyridine · Disodium Pyrophosphate · Sodium Sulfate Booster/Sublimateur : Potassium Persulfate · Sodium Silicate · Sodium Persulfate · Ammonium Persulfate · Aqua (Water, Eau) · Disodium EDTA · Paraffinum Liquidum (Mineral Oil, Huile Minérale) · Silica · Potassium Sulfate · Ammonium Sulfate · Sodium Sulfate Color after treatment/Traitement après coloration : Aqua (Water, Eau) · PEG-8 · Coconut Alcohol · Cetearyl Alcohol · Cocamidopropyl Betaine · Sodium Laureth Sulfate · Butylene Glycol · Laureth-2 · Carbomer · Phenoxyethanol · Ethanolamine · Methylparaben · Polyquaternium-6 · Parfum (Fragrance) · Ceteareth-20 · Sodium Chloride · Prunus Armeniaca (Apricot) Kernel Oil · Niacinamide · Panthenol · Acid Violet 43 · Linalool · HC Blue No. 12 · Benzyl Salicylate · Limonene · Benzyl Alcohol · Hexyl Cinnamal


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