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Simply Color from Schwarzkopf allows you to color your hair without compromise! Enjoy vibrant color in a caring formula. The simple way to cover your grays without ammonia, silicone, and alcohol. Simply Color’s nourishing formula with botanical oat milk, soy protein, and argan oil provides up to 100% gray coverage with vibrant, even color from root to tip. It is dermatologist-tested to be gentle on the scalp for visibly healthy hair.