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Hair Color | Color Guide for Men

Hair Color for Men: A Comprehensive Guide

Alright guys, listen up! Are you looking to update your look? Trying to cover up some grays? Dyeing your hair might be for you. The best hair color for men is whatever hair color suits you, regardless of gender. At Schwarzkopf, we know that navigating the world of hair dye can be tricky, however. So we’ve put together a comprehensive hair color guide for men, so that you get the look you want without too much trial and error.

How to choose hair color for men

When picking which color to dye your hair, there’s a lot more to consider than just the color. Before you pick the type of hair color for men you want, here are a few things you should keep in mind:


What does your lifestyle look like?

Be realistic about your style and your personality. At the same time, if you’re itching for something totally new, don’t keep yourself from taking the plunge!


What’s your skin tone?

Choosing the right hair color for your skin can be tricky and may require you to do some experimenting or consult a colorist. Does your skin have warm or cool undertones? Do you tan easily? How stark a contrast do you want to have between your hair and complexion?


Is your hair damaged?

Hair that’s already damaged will be further weakened by dyeing it, especially if you’re trying to go lighter. Men’s hair dye colors that require you to bleach your hair—that is, strip it entirely of its pigmentation—will also strip it of moisture, meaning those with weak hair should steer clear or risk some major breakage.


How much time do you want to invest?

Drastic changes to your hair color will require more touch-ups. Depending on the amount of effort you’re willing to put into your hair, you might want to opt for the best hair color ideas closer to your natural hair color.


How long do you want it to last?

Temporary hair color options like hair color washes are the best hair coloring for men possibilities for anyone not ready to fully commit to the change. They are as simple as using a shampoo and the color will often fade out within a week. Hair washes are great temporary fixes, and are often all you need to make a few stray grays blend in. Hair color sprays like the göt2b® Head Turner are another quick and edgy option.


Semi-permanent hair color kits can be a great selection for those with more damaged hair since they generally don’t have ammonia. Plus, the dye will wash out over time, usually after about 15 washes, meaning your roots won’t show as much. When it comes to hair color for men, this is a great option for anyone who wants to experiment with colors to see how it affects their complexion and style.


Permanent hair dye has a chemical effect on your hair and therefore lasts the longest. Because of this, it’s important to look for dye that also nourishes your hair, like Schwarzkopf Keratin Color.

Our favorite men’s hair color ideas


Salt and Pepper

Salt and pepper is the classic color shade in hairstyles for men over 50. But gray hair is trending, proving that silvery hair an option for all ages. It’s also a great way to embrace grays by playing them up instead of hiding them.



You might not have to dye your whole head of hair for the look you want to achieve. Often, hair highlights are all you need. Highlights play with light and shadow to add texture to your hair, camouflage grays, and look natural.


Dyeing your facial hair to match

For men that want to dye their beards or eyebrows, you’ll have to look for colorant that is safe to use on facial hair. There are plenty of dye options available on the market specifically formulated for beard or eyebrow use.

Caring for your dyed hair

If you’ve bleached your hair to make it silver, gray or platinum blonde, make sure you’re using a purple shampoo to counteract any brassiness or yellows that might creep in. Hair that’s been dyed brown should be treated with blue shampoo to counteract orange hues.


One of the most important colored hair tips is to make sure to use shampoos and rich conditioners formulated for color-treated hair like those in the Gliss® Color Guard® system, as they will nourish your hair and help hair color for men last longer.

Final men’s hair coloring tips

It’s always easier to go darker than it is to go lighter. If you’re looking to make a drastic change and want to know more about men’s hair dye colors, it’s always recommended to seek the advice of a color professional at a salon.


48 hours before you decide to dye your hair, do a skin allergy test with a bit of the unmixed colorant, placing a small amount on the skin behind your ear, waiting for it to dry and applying twice more. Leave it for 48 hours to see if an allergic reaction develops. If any skin irritation occurs, do not use the dye! Wash it off and seek medical attention immediately.