The first step to going pink is going blonde, so if you aren’t already, this will require bleaching. Collins recommends seeing a colorist who specializes in creative color. Naturally-dark hair will require extensive bleaching for the techni-color effect to take place, and may require several salon visits. Collins advises going no more than two or three shades lighter at each sitting and doing deep conditioning treatments with Schwarzkopf essence ULTIME Diamond Color & Radiance Illuminating Mask between salon appointments. Don’t worry about trying to match the pink to your skin tone. This is a trend all about whimsy and fun, so Collins says just go for it!
Once you and your colorist have achieved your desired shade of pink, make sure to use a shampoo and conditioner that is specially formulated for color treated hair, with low sulfates and high moisturizing elements, like Schwarzkopf essence ULTIME Diamond Color & Radiance Shampoo and Conditioner. Keep in mind, however, that the more you wash the faster the color will fade. He suggests using Schwarzkopf styliste ULTIME Biotin+ Volume &Texture Luxe Fresh Up Dry Shampoo in between regular washings to save your color, your blowout, and the health of your hair.
After going pink, protecting against heat styling is a must. Collins says be sure to use Schwarzkopf styliste ULTIME Crystal Shine &Hold Heat Protection Shine Spray or styliste ULTIME Satin Frizz Control &Protect Heat Protection Straightening Cream before going anywhere near your head with your blow dryer, curling wand, or flat iron. To keep your new ‘do looking hot, you will need to refresh your hue often, as Collins says the color molecule in pastel dyes is larger, making it slide out of the hair follicle much easier.
Even if you aren’t on-board for the long-term, you can still make this season’s pink hair trend work for an event or a short time. Collins suggests trying out the look by adding some colored hair extensions or using colored hair chalk. These pretty pops of pink give off a fun, feminine vibe. Keep your pink looking gorgeous this summer with celeb hairstylist Richard Collins’ tips along with regular maintenance using your favorite Schwarzkopf products.